I would like to share something I observed in the hypermarket the other day. There are many kinds of consumers but here I would like to discuss about 3 kinds: 1) Choosy, 2) Cincai (http://www.urbandictionary.com/define.php?term=cincai ) , and ; 3) Loyal
The explanation for the types listed:
1) Choosy type- they make a point to thoroughly look through all the different kinds of brands of a product of interest, compare them in every single aspect possible: size, contents, weight, price, packaging, date of manufacture, expiry date, country of production, ext., etc.
2) Cincai type- those who seem to be either randomly picking and tossing things into the shopping cart or performing similar act with the help of a scribbled form of shopping list.
3) Loyal type- these are the people who make promoters feel useless. This is because, loyal consumers never think twice before buying the exact product they are familiar with. These group of people never think of changing their current choice for any reason.
After figuring out this, I spent some time to analyze which category I fell into and I realised that I somehow fall into category 1, Choosy type. Although I am only a mild version, I still feel the effects of it. I take a long time to choose a product, especially if the durability is of a longer period and more costly things.
Let me tell you the benefits of being choosy and performing surveys of all kinds before purchasing anything:
i. Satisfaction after buying the product. We tend to be happy that we have found and gotten the best of its kind.
ii. A sense of achievement. It feels good that after all the work, we have gotten a good deal and that we are capable of choosing (basically a boost of ego).
The downside to this attitude is, that we might get too obsessed and loose direction and eventually end up wasting too much time and energy till we might be too tired even before getting the product.
However, e-shopping is a good choice for most products as it lets us be choosy and yet saves time and energy compared to window shopping physically!
So,now, you can be choosy all you want, thanks to the worldwide web!!!
The explanation for the types listed:
1) Choosy type- they make a point to thoroughly look through all the different kinds of brands of a product of interest, compare them in every single aspect possible: size, contents, weight, price, packaging, date of manufacture, expiry date, country of production, ext., etc.
2) Cincai type- those who seem to be either randomly picking and tossing things into the shopping cart or performing similar act with the help of a scribbled form of shopping list.
3) Loyal type- these are the people who make promoters feel useless. This is because, loyal consumers never think twice before buying the exact product they are familiar with. These group of people never think of changing their current choice for any reason.
After figuring out this, I spent some time to analyze which category I fell into and I realised that I somehow fall into category 1, Choosy type. Although I am only a mild version, I still feel the effects of it. I take a long time to choose a product, especially if the durability is of a longer period and more costly things.
Let me tell you the benefits of being choosy and performing surveys of all kinds before purchasing anything:
i. Satisfaction after buying the product. We tend to be happy that we have found and gotten the best of its kind.
ii. A sense of achievement. It feels good that after all the work, we have gotten a good deal and that we are capable of choosing (basically a boost of ego).
The downside to this attitude is, that we might get too obsessed and loose direction and eventually end up wasting too much time and energy till we might be too tired even before getting the product.However, e-shopping is a good choice for most products as it lets us be choosy and yet saves time and energy compared to window shopping physically!
So,now, you can be choosy all you want, thanks to the worldwide web!!!
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